My name is Regina Keys‑Moore, and my calling has always been to serve, uplift, and empower people. My journey — both personal and professional — reflects a lifetime of leadership, resilience, education, and a deep commitment to helping others build stronger financial futures.

A Career Built on Leadership, Growth, and Service

Before launching my insurance and financial services practice, I spent more than 18 years with The Coca‑Cola Company, where I earned 9 promotions and held leadership roles across Sales, Marketing, Supply Chain, Customer Service, and Vending Operations. My career was defined by consistent advancement, strong performance, and a reputation for developing people, improving processes, and delivering measurable business results.

My work was never just about operations — it was about people. Coaching teams, building confidence, and helping others grow became the foundation of my leadership style and the heart of my professional identity.

A Season of Caregiving and Entrepreneurship

I retired from Coca‑Cola to care for my parents when they could no longer live independently. It was the most meaningful leadership role of my life. Both of my parents made a peaceful transition in 2015 — the same year my husband and I launched our family vending business.

Today, we proudly celebrate 11 years of partnership with the United States Postal Service, providing vending services to one of the largest distribution centers in Illinois. Entrepreneurship strengthened my belief that service, consistency, and integrity are the keys to long‑term success.

A New Chapter: Education, Financial Empowerment, and Insurance

In 2022, I established a domicile in Florida to continue my education and pursue new opportunities. I earned an Accounting Certificate with Honors from Rasmussen University in 2023 and am currently a full‑time online student at the State College of Florida, maintaining a 3.5 GPA. I graduate on December 2026, with an Associate of Arts Degree with Honors.

Along the way, I’ve been humbled to receive:

• The Bank of America Dream Makers Scholarship

• The First Generation College Scholarship

• The Genevieve and Granger Husted Scholarship

I will continue my education at Florida Gulf Coast University, where I plan to pursue a five‑year combined bachelor’s and master’s degree in finance.

I recently completed the educational requirements for my Florida Health and Life Insurance License, scoring 80 on the state exam. My next goals include earning my Series 6 within 1 year and my Series 65 within 3 years.

I am licensed to sell insurance in Florida and Texas.

Why I Serve

Every chapter of my life — leadership, caregiving, entrepreneurship, education — has prepared me for this moment. My purpose is to help people make informed decisions about their insurance, retirement, and financial future. I believe in clarity, compassion, and empowerment. I believe in meeting people where they are. And I believe in making a difference, one person at a time.

This is who I am. This is why I serve.

This is Regina Keys Insurance & Financial Services ~ Making a Difference in the Lives of Other People

The Origin

MAD LOOP began as a personal commitment:

To make a difference in the lives of other people, wherever and however I could.

It emerged during a season of caregiving, when I learned that serving others is not an act — it’s a lifestyle. It grew during my years at Coca‑Cola, where developing people became my passion. It strengthened through entrepreneurship, where consistency and integrity shaped every decision. And it expanded through education, where I discovered new ways to empower individuals and families through financial knowledge.

The Meaning

MAD LOOP is more than a tagline. It is:

• A promise to serve with compassion

• A commitment to education and empowerment

• A philosophy that every person deserves clarity and confidence

• A mission to help people protect their health, their families, and their financial future

• A legacy built on leadership, resilience, and service

The Loop

The “loop” represents continuity — the ongoing cycle of learning, serving, and uplifting others. When I help someone make an informed insurance or financial decision, the impact continues. It strengthens families, communities, and futures. It creates a loop of empowerment that grows with every person I serve.

The Brand

Regina Keys Insurance & Financial Services exists to carry out the MAD LOOP mission through:

• Medicare guidance

• Life insurance education

• Retirement planning

• Tax preparation

• Financial coaching

• Long‑term empowerment

This brand is built on service.

This mission is built on purpose.

This story is built on people.